If you want to make sales in the modern age, you have to partake in digital marketing. After all, just about everyone is online these days and if you’re not marketing to online users, you’re missing out on a huge potential customer base.
What you might be wondering, though, is how to successfully partake in digital marketing. Fortunately, you’ve come to the right place. Without further ado, here are five great digital marketing tips for you to utilize.
1. Use Social Media
Social media is one of the best options for small business digital marketing. Because it’s free, it enables businesses on small budgets to build a customer base without breaking the bank. This is why we recommend signing your business up for every popular social media platform in existence.
The most popular social media platforms for businesses include Facebook, Twitter, and Instagram (check out this Instagram marketing guide!). If yours is a B2B business, you should be on LinkedIn as well.
Regardless of the social media platforms that you’re on, you should be posting statuses and sharing content on a regular basis. You should also be commenting on other users’ content and statuses.
The more you engage, the more followers you’ll accumulate over time. And with any luck, these followers will become paying customers.
Note that there is a great deal involved in proper social media marketing. So, to get yourself started, read this guide.
2. Sign Up for Google My Business
If you run a local business, you are strongly advised to sign up for Google My Business. Google My Business allows businesses to place themselves on curated lists for different services. For example, if you’re a plumber in Seattle, you could use Google My Business to get your website placed on a list for the Google search “Seattle plumber”.
Google My Business is also beneficial in that it allows you to display information about your business. This runs the gamut from your business hours to specials that you’re running to images of your business and more.
The point is: Google My Business enables you to get tons of exposure on Google. And because many consumers use Google to find new products and services, Google My Business has the potential to bring you a substantial number of new customers.
3. Pursue SEO
SEO stands for Search Engine Optimization. It’s the process of optimizing a website so that it ranks for specific keywords on Google and other search engines. Though it’s very competitive, it has the potential to bring businesses a steady stream of new customers.
There is a great deal involved in SEO. Not only do you need to publish appropriate keywords and content on your website but you also need to optimize your website for peak speed and usability. There are other ranking factors as well, from obtaining high-quality backlinks to securing local citations and more.
Now, SEO is not an instant gratification form of online marketing. It can take months and even years for you to reach the top of the rankings for your chosen keywords. However, if you do eventually make it to the top of the rankings, you will be rewarded handsomely.
4. Consider SEM
SEO isn’t the only way to get your website noticed on search engines. In fact, there is a more surefire way to gain exposure on search engines: SEM or search engine marketing.
This is a form of paid marketing wherein you buy ad space for a specific keyword. This way, when a user enters a keyword, your website appears at the top of the search results page.
Of course, this costs a bit of money. However, it also guarantees exposure. And if you choose your keywords wisely, you’re almost sure to make more money than you spend.
Need help with SEM? If so, you should give a call to your local digital marketing agency. They’ll help you choose appropriate keywords, ensuring that you get the most benefit possible out of your SEM campaigns.
5. Partake in Email Marketing
Another form of digital marketing that you should be partaking in is email marketing. This is the process of sending marketing materials out through email. These emails are generally sent to past customers and therefore serve as a good way to retain a customer base.
Have a special going on? If so, you can inform your past customers by simply sending them an email.
Just launch a new product? Again, an email will inform all of your past customers, helping you to convert more sales.
The key to email marketing is to collect emails over time. This way, you’ll have a large list of people to send advertising materials to.
To collect emails from customers, have them enter said emails as a requirement for purchasing your products. Very few customers will have an objection to providing you with an email address. It’s a quick, convenient, and consistent way to build an email list and will almost certainly help you to hold onto customers down the road.
These Digital Marketing Tips Will Make a World of Difference
When it comes to converting sales, these digital marketing tips will make a world of difference. Put them to use consistently and, with time, you’ll be rolling in the proverbial dough.
Need help with digital marketing? If so, you should consider calling up a digital marketing agency.
Searching for more tips on online marketing? Our website has you covered. Check out a few of our other articles right now!